Dona for Instagram sellers — selling without "DM me"

Thousands of sellers in Uzbekistan work through Instagram: they go live, show the product, answer comments. Sales happen, but every order ends with the same scene: “DM me”. Then the price is repeated, a card number is sent, a payment screenshot is awaited, the address is asked, the courier is briefed. Forty orders from one live means that routine forty times.

Dona closes exactly that gap. The stream, the product, the cart, the payment and the delivery live in one app. The viewer taps the product during the stream, pays, and you only ship.

What Instagram is missing

• The order stays outside the stream. While the buyer writes a DM, they change their mind or find another seller.
• Payment without a guarantee. Card transfer, screenshot, “did it arrive” checks. A refund is manual again.
• No order ledger. Who ordered what, how many paid, how many shipped: a spreadsheet or a notebook.
• You arrange delivery yourself. A separate deal with every courier.

How it works on Dona

1. Open a shop. Registration and the shop are free. Add products with a name, a price and photos.
2. Go live. Pin the product you are showing to the screen. A viewer adds it to the cart with one tap.
3. Payment inside the stream. Click, Payme, Uzcard, Humo, ATMOS or, where offered, cash on delivery — the set of methods depends on the order and the region. The money shows up in your dashboard.
4. Orders in one dashboard. New, paid, shipped, delivered, with notifications.
5. Delivery and tracking. You arrange delivery through a courier service; both you and the buyer see the order status in the app.

You do not have to leave Instagram. Many sellers announce the live on Instagram and sell on Dona. Instagram is the audience, Dona is the checkout.

What sells on Dona

The app has over 1,000 products today: fashion, electronics, beauty, home, kids, accessories. The most active sections are monitors, keyboards and mice, headphones, power banks and chargers. Clothing and cosmetics sections are open too.

How to start

Download the app from Google Play, sign up, choose “Become a seller” in your profile. A shop name, a phone number and a few products are enough for the first live. Keep it small: 5 to 10 products, 20 to 30 minutes. Viewers ask, you answer, products get tapped.

Frequently asked questions

Is there a commission? The shop and the streams are free. Selling terms are in the seller agreement inside the app, shown at registration.

Do I need a computer? No. The stream and the order dashboard are both on the phone.

Where do my Instagram customers go? You share the stream link on Instagram; they buy on Dona. Your order history is finally in one place.

Read next: Opening a shop on Dona · What Dona is and how live shopping works

To open a shop, download the Dona app and run your first live today.